As a prominent realtor here in the Richmond, VA area you, Jenn, have a strong web presence without operating a website. This is largely due to your engaging social media following. There are some specific issues that we discussed that I would like to work with you to solve.
To make a long story short, you need a website. 🙃
This is known – but I played around with the idea of ways to increase your web presence while also remaining mindful of your current signal-to-noise ratio. I reviewed this thoroughly thought of simply making an automated email newsletter and maybe a medium blog without a website. That would increase engagement and most likely act as a lead generation tool/attraction magnet but it would not solve the head-scratching involved when a potential buyer or seller realized that you don’t have a website.
To make a long story longer, you need more not less engagement.
I used to watch cartoons back when Saturday morning cartoons were a thing and Scrooge McDuck’s mantra “Work Smarter, Not Harder” was something that stuck with me. So not just more engagement, but more useful engagement. Deploying tools that make it comfortable for you to engage your audience and drive interaction with less friction will go a long way towards improving your brand position.
Your target audience isn’t just buyers and sellers in that you’ve already crafted a following that consists of people who aren’t necessarily active in those roles.
Studies and trends are showing that millennials are waiting later than previous generations to look towards buying homes. As a social influencer in your industry, you have a voice and an opportunity to “put a bee in the bonnets” of people before they experience life transitions. Think baby boomers potentially looking to downsize, Gen X/Yers that have growing families, and now millennials who admittedly are not as eager to buy homes and may need more signals to prompt them to even want to engage in the sales process.
Being a trusted thought leader before, during and after the active transactional phase advocates in your favor without being sales-y [not a word, but it should be].
These two tweaks are designed to present a more precise message about the type of feedback that’s being requested and close the loop to other avenues.
This timeline highlights the places where your time and input will be critical so that you can have a good idea of the time investment and plan for it.
Proposed Start Date: Monday, May 20, 2019
Phase 1 — One(1) Week
Phase 2 — One(1) Week
Phase 3 — One(1) Week
Phase 4 — One(1) Week
Your digital presence should be both agile and iterative. We will schedule a meeting for about two weeks after the launch to review your initial feedback and reports so that we can conduct any post-launch adjustments to the content strategy. I consider this meeting a very important part of the development process because it provides you with a stage for retrospection that’s integrated into your schedule.
Project Essentials › $1634
The following elements are considered essential to the project:
Project Options › $3975
This information is considered optional at this time and services that you can deploy at a later date, if ever.
So you’re looking at roughly $480 – $3600 annually with a one-time roughly $99 fee. I say roughly because they all charge a similar fee, but some it’s $99.97 and some it’s only $99…I think they all took the same pricing class.
Total Project Investment › up to $5609
Amount to budget if you agree to this investment right now › $1634
This proposal is available until Monday, May 27, 2019.
More information about general website development and terminology is available on the frequently asked questions page.
This proposal contains my high-end estimation of your development costs. I will schedule a meeting with you to review your options and set your final price.
Once you have completed the mutual agreement (below), you will receive an invoice via email. You can use that to pay your deposit for 50% of the final price. The remaining balance is due once I have completed your development testing.
I have learned to be careful about allocating and budgeting my time. New business – work that is more than a minor adjustment – in the middle of an existing design deserves a very thorough review. Ask yourself this. Why?
These are the steps to proceed with this project:
As the person entering into this agreement, you are confirming that you have the competence, power, and ability to agree to these terms on your own behalf, or that of your company, or organization.
I will maintain the confidentiality of any information that you give me. I have the experience and ability to perform the services you need from me and I will carry them out in a manner that is professional and cost-effective. I have provided you with a fee estimate with my observations of
Upon approval of this document and payment of your deposit, I will consider the project requirements to be firmly set and put your timeline and start date in my schedule. This is the scope of this project. If you request additional products and services, they will require a separate agreement and separate invoicing. The goals, desired outcomes, and technology of each project vary. Based on my experience, I have further outlined some guidelines to set your expectations of common project processes:
Should your project require me to design visual elements, I agree to provide one or more mockups for each requirement with the opportunity for you to make up to two rounds of revisions for the idea that you pick. If you are not happy with the design after those revisions, you may either discontinue my service or continue to commission me to make further design revisions at the hourly rate set out in the estimate.
This project may include web development with HTML markup, CSS templates and PHP coding for the content management system. I will use these technologies to create web page layouts that reasonably match your design specifications. You will have the opportunity to make up to two rounds of revisions to the layout of your website. If you are not happy with the look and feel of your website after those revisions, you may either discontinue my service or continue to commission me to make further design revisions at the hourly rate set out in the estimate.
Together, we will review and refine the timeline of milestones geared towards the goal of completing your project. We will implement a project management process for you to submit requests for changes, review and approve my work and keep track of the development of the project. If I have any questions about a request, I will contact you immediately for clarification. My processing time depends on your approval, or notification of changes to your project and I can’t be responsible for a missed launch date or a deadline if you have been late in supplying materials or have not approved or signed off on my work at any stage of this project. Communication works both ways. If at any time there is a processing delay on my end that will affect the deadline I will let you know. You may request that I issue a final invoice for all completed work. Upon receipt of that payment, I will consider the project completed.
I have no desire to limit you to your first idea about how something should look, or how it might work. Throughout the course of this project, you will be presented with options, opportunities to change your mind and my estimate of the resources that will be necessary to accomplish everything that you have told me you want to achieve. This agreement provides for up to two rounds of revisions to the designs and features that develop. If you do want to change your mind beyond that, there won’t be a problem, but there will be a fee. You will be responsible for any additional expenses that I might incur on your behalf in the performance of my duties. You will be provided access to my project management system. I expect you to request all changes via that medium.
The landscape of web browsers and devices changes regularly and my approach is to look forward, not back. With that in mind, I will test all of my markup and CSS in current versions of all major desktop browsers to ensure that we make the most of them. Users of older, or less capable browsers or devices will experience a design that is appropriate to the capabilities of their software. For example, people using Microsoft Internet Explorer will experience a typographically focussed design with no layout. I will also test that these templates perform well on mobile devices.
I will not test old or abandoned browsers unless otherwise specified. If you need me to consider these older browsers, additional fees may apply.
You will supply me any necessary photographs in the format that is needed to complete your project. If you choose to buy stock photography, I can suggest vendors of stock photography. If I purchase photographs on your behalf, you will receive the licensing and the charges will be applied to your account.
I may have written a best-seller (I haven’t), but I am not responsible for writing or inputting any text copy unless it is specified in this agreement as a solution. I’ll be happy to help as requested, though additional fees may apply.
You may already have professional web site hosting, you might even manage that hosting in-house; if that’s the case, great. If you don’t, I can set up an account for you, or you can find a web host for yourself. I will charge you a one-off fee for installing your site on a server.
I will not be able to copy someone else’s work for you. Any materials subject to copyright will need permission from the owner. Any request to alter someones copyrighted material will require a license in order for me to do so as well. The bottom line here? I will not agree to do something for you that I think is morally reprehensible.
Although a website will increase your opportunities to grow your business, I cannot literally provide you with website traffic. I will take the time to populate your site with an accurate description and keyword meta tags, but I am not a search engine optimization strategist and I cannot guarantee that you receive a high search ranking. Just so that you know, advertising will cost you money over and above paying for your website.
Website maintenance is not included in this agreement. Editing, revision, update and input of new and existing content would require a separate agreement and would be invoiced independently.
Tasks such as managing your server, website hosting, and any other support issues are also not apart of this process.
I can’t guarantee that the functions contained in any web page templates, or in a completed web site will always be error-free and so I can’t be liable to you, or any third party for damages, including lost profits, lost savings or other incidental, consequential or special damages arising out of the operation of or inability to operate this web site and any other web pages, even if you have advised me of the possibilities of such damages.
I will see that the final deliverables that I provide to you are uniquely made, or properly licensed for your commercial use. I accept your guarantee that any materials you provide are legally approved for your use as well and as such I am not liable to you, or any third party for damages, including lost profits, lost savings, or other incidental, consequential, or special damages arising out of the use of, or inability to use the final collateral pieces in whole, or part.
If any provision of this agreement shall be unlawful, void, or for any reason is unenforceable, then that provision shall be deemed severable from this agreement and shall not affect the validity and enforceability of any remaining provisions.
My day job consists of helping businesses and entrepreneurs create successful strategies for getting things done – and I love that I get to do that. This entire proposal provides you with a detailed summary of how I plan to do that with you – a love letter in plain old English about how technology is my jam! If you are reading this, then we have met and you have seen first hand how excited I am about working with you – yes?
It is vital to both of us that you pay your invoices immediately. I will hold your start date without a deposit for five calendar days. After that, I will have to give priority to another client and we will have to reschedule your project for my next available start date.✅ Payment schedule:
📣 Unfortunately, I cannot hold up my process in the event that you are unable to provide your content before the website is ready to go live. I have learned from experience that attempting to wait for an actual launch creates nothing but friction and complicates, or even sours a successful working relationship, therefore once the site components are in place and ready to go live the job is done and I will expect your payment.
Should you fail to pay any invoice at the close of the project scope, I reserve the right, but am not obligated to complete the following tasks:
I, Ragni J. Lewis accept the terms of this agreement.