Once I began working on their website many, many moons later, I took a look at this and immediately decided that it could not be placed on the internet. Which means of course that the minute I wrote this article, I then promptly put it on the internet. At least I’m using it as an illustration of what not to do.
Update: September 2, 2013
This version does have much cleaner lines and being vector artwork, is infinitely resizable and will work well with different collateral pieces. Moving the ZΦB off the state itself also served to enhanced the legibility of the artwork.
Update: June 6, 2014
With the launch of the newly redesigned Oklahoma Zetas website, I took some time and did a rework into a wordmark. The color scheme is in line with the nationally approved visual identity standards.
Rather than place emphasis on the rather irregular state outline as a shape, this mark is better able to fit in a website header. The state shape can still be added to the left of the word mark without trying to make the shape big enough to keep the lettering legible.